For online marketers, determining the next big thing in the digital marketing industry is a crucial factor in preparing their strategies and Internet marketing tactics in the upcoming months or year.
Figuring out which of the popular Internet trends are going to last or be more useful and effective is the first step in developing a reliable and cost-effective online marketing campaign. Here are the top 3 Internet trends that could make a huge difference in your digital marketing strategy in 2017.
The growing number of smartphone users in both the local and global markets.
Ever since the first smartphone came out, those mobile devices that have the capability to access the Internet and allow users to do online transactions, digital marketing campaigns have slowly shifted toward mobile users.
Granted that there are still a lot of people that rely on PCs and laptop computers to conduct online transactions, our growing dependence on mobile technology has proven to be a strong and dependable platform for virtually every online transaction, from banking to hiring a wide array of services.
So it goes without saying that digital marketers should follow this trend and capitalize on emerging markets with continuing growth on smartphone usage. Smartphone are a great platform for both local and global digital marketing.
This is the age of mobile advertising.
A few years ago, the idea of mobile advertising was a niche that garnered very little attention from digital marketers and businesses. Mobile ads took very little share from advertising budgets of most conglomerates and small businesses.
From 2010 all the way to 2015, however, the budget for mobile advertising has grown significantly with 2016 marking the highest growth in advertising shares focusing on mobile devices and users. And from the looks of it, it’s not going to slow down anytime soon.
Social media is taking over the advertising market.
With social networking sites like Facebook, Instagram, Snapchat, Reddit, and other social media platforms gaining more and more users every day, no competent online marketer can deny the fact that this potential avenue for online marketing is ripe for the picking.
Regardless of your industry or target audience, there is a good chance that you can reach the bulk of your market through the use of social media as your main tool for digital marketing. And it’s only going to get more relevant in 2017.