Top 3 Internet Trends for 2017

For online marketers, determining the next big thing in the digital marketing industry is a crucial factor in preparing their strategies and Internet marketing tactics in the upcoming months or year.

Figuring out which of the popular Internet trends are going to last or be more useful and effective is the first step in developing a reliable and cost-effective online marketing campaign. Here are the top 3 Internet trends that could make a huge difference in your digital marketing strategy in 2017.

The growing number of smartphone users in both the local and global markets.

Ever since the first smartphone came out, those mobile devices that have the capability to access the Internet and allow users to do online transactions, digital marketing campaigns have slowly shifted toward mobile users.

Granted that there are still a lot of people that rely on PCs and laptop computers to conduct online transactions, our growing dependence on mobile technology has proven to be a strong and dependable platform for virtually every online transaction, from banking to hiring a wide array of services.

So it goes without saying that digital marketers should follow this trend and capitalize on emerging markets with continuing growth on smartphone usage. Smartphone are a great platform for both local and global digital marketing.

This is the age of mobile advertising.

A few years ago, the idea of mobile advertising was a niche that garnered very little attention from digital marketers and businesses. Mobile ads took very little share from advertising budgets of most conglomerates and small businesses.

From 2010 all the way to 2015, however, the budget for mobile advertising has grown significantly with 2016 marking the highest growth in advertising shares focusing on mobile devices and users. And from the looks of it, it’s not going to slow down anytime soon.

Social media is taking over the advertising market.

With social networking sites like Facebook, Instagram, Snapchat, Reddit, and other social media platforms gaining more and more users every day, no competent online marketer can deny the fact that this potential avenue for online marketing is ripe for the picking.

Regardless of your industry or target audience, there is a good chance that you can reach the bulk of your market through the use of social media as your main tool for digital marketing. And it’s only going to get more relevant in 2017.

3 Tips to Follow If You Want to Keep Your Kids Safe Online

The Internet is a wide, wide world. In fact, it is too wide that inappropriate content often comes up even when you’re doing an innocent search. For example, you need to find examples of Halloween costumes. So you type the words “popular Halloween costumes”. Sometimes, instead of getting the right results, you get the wrong ones, like women dressed in sexy, almost-naked lacy costumes. If you’re the only one using the laptop or computer, you can simply leave the page and do a more specific search. But if your kid is the one using your computer, it becomes a problem. To help you out, here are three tips you can follow to keep your kids safe from undesirable online content and virtual predators.

Know what they do when they go online.

In other words, you have to get involved in whatever it is they are doing. You can do this by constantly monitoring your kid’s online activity. There is a software/program that you can use for this, if you want to be a little more techie. Otherwise, you can simply sit or stay beside your child while he/she is using the computer. This applies mostly to children below seven years old. Of course, if your kid is already seven, eight, or 10, you don’t have to sit beside him/her anymore. However, do check what he/she is doing from time-to-time.

Lay down the rules at home.

It is not enough that you monitor the online activity of your kid. You should also lay down the rules at home. You need to write your rules for computer use. In the list, indicate what time your kid should play or use the computer. Be specific about the time, so your kid can easily follow it. Additionally, indicate which days he/she is allowed to play. Finally, make a list of the websites or social media accounts/pages that he/she should not access. This will send him/her a message that you are serious about your rules. Be sure to hang the rules where it can be easily seen.

If Your Kid is five years old or younger, stick to child-friendly sites.

Yes, there are child-friendly and safe websites. Some examples of these sites are Ask Jeeves for Kids, Yahooligans, and the American Library Association’s Great Web Sites for Kids.

Top 3 Technology Trends Used in the Classroom

Nowadays, a lot of schools are Wi-Fi connected. In addition to this, technology is also highly encouraged in some schools. In fact, some colleges and universities allow their students to bring tablets and laptops during the lecture so that they can use them for taking down lecture notes. Some students do not even listen to the lectures that much anymore as they can always record them on his smartphone. It is no wonder then that technology can be used in classrooms and lecture halls. As such, here are three technology trends that can be used in the classroom.

Games and Lessons or Gamification

Helping your students understand their lessons better by adopting a gamified version of the discussion is one way of using technology in the classroom. Instead of boring students to death, ask them to participate in a game about whatever your lesson is. Of course, you need to prepare the game a day or two before your scheduled class. Use the Internet to create the game. Likewise, if possible, play the game over the Internet.

Use Tablets as Digital Textbooks

Reading becomes more interesting when technology is involved. So instead if asking them to buy a paperback or a hardbound book, ask your students to read a story in class using their tablets. If they do not have one, you can always request the school to get one for them. Think about it; instead of forcing them to open their textbooks, you can them to turn on their tablets and access the story you uploaded. Of course, this requires some time to prepare. For example, you need to discuss the story of A Christmas Carol. Instead of reading the story to class, you give them a copy of the ebook and ask them to read the story together on their tablets.

Using Social Media 

Yes, social media can be used in the classroom. It has to be used properly, though. The secret is in using the right strategy. For example, you can ask your students to interview their favorite campus personality. They don’t have to do it personally; they can simply talk to him or her via Facebook and they can conduct the interview via Facebook chat. You can also ask your students to crowdsource for possible answers to a question. All they need to do is post the question on their wall and ask their Facebook friends for the answer/s. The best thing about using social media is that it is something that your students understand and like. Therefore, the learning experience will be positive.