How Blockchain Technology Will Change The Marketing And Advertising Industry

The blockchain technology has created quite a buzz last few years. People are talking about this technology, bitcoins and cryptocurrencies and how these would change the landscape of many industries. Now, what is this new technology actually?  The blockchain is a decentralized database that stores encrypted records. This system is unhackable. Every transaction stored in the blockchain is done in bitcoins.

A huge number of computers verify the information on each block and come to a consensus. So, information that is stored in the blockchain doesn’t need any verification by a third party like banks or other institutions. The business sector will experience huge change because of the blockchain technology. This technology can be very useful in marketing. Affiliate marketing and multi-level marketing (MLM) have been used as a means of promoting products for a long time now.  The blockchain technology can make these types of marketing strategies more efficient. This technology will be useful in the following ways.

Smart Contracts

These are digital contracts that can be made between two parties. The details of the contracts are stored in the blockchain. So, whenever marketing dealings take place, these smart contracts can be used to make the deals. These smart contracts will be useful in tracking the activities of the parties of MLM and affiliate marketing. For example, if a person clicks on a referral link then a smart contract will be formed and the activity of the person will be recorded. The data that is stored in the smart contract cannot be manipulated.

Use Of bitcoin

Bitcoins will make affiliate marketing cheaper. In transactions, bitcoins will be used instead of the paper money we use today. So, there is no hassle of currency change and other problems. Even if this is true, with the many cryptocurrency investment opportunities emerging daily, we have to consider that not all opportunities are sincere and transparent. While most promise to multiply your earnings without any extra time invested, others work by investing your money into mining these precious coins. One such cryptocurrency with several investment plans is USI- tech. Before investing, make sure you do your research in understanding how USI Tech works like a ponzi.

Fraud Detection

Using blockchain technology it is possible to find out where clicks are coming from. The technology can differentiate between actual people and automated processes. Javascript code will be embedded inside a pixel beside the referral link. So, advertisers will know who has clicked and can send the payment to that person. This system can be used to track fraudulent activities.

Prevent Loss Of Information

Traditionally, all the information related to affiliate marketing are stored in a centralized database. If the server goes down accidentally, then there is a chance that all data will be lost. So, companies will lose both valuable information and money. In case of blockchain technology, all the information are stored on numerous computers.

As the database in blockchain technology is decentralized, the breakdown of servers won’t have any effect on the data stored. The information in the central database can be prone to hacking or human error. But information stored in the decentralized database in blockchain technology is free from hacking and errors.

Easy Ad Verification

No auditing company is needed to verify your ads. The verification will be done automatically using the blockchain technology. So, you will save a lot of money. You won’t become a victim of ad fraud as the advertisements recorded on blockchain cannot be tampered. The technology will also ensure that the ads are being delivered to the right place.


The entire ad campaign can be tracked. So, you will know how much money was spent on making the ad, how many people have viewed the ad and what is the conversion rate, etc. The advertisers will be able to measure the actual performance of their ads.

The popularity of blockchain technology is rising. It will act as a scalable platform for MLM opportunities in future. This technology offers smart contracts, secure payment methods, and transparent activities. Transactions will be faster as there won’t be any intermediaries. International payments can be made easily with bitcoins. Transactions can take place very fast without the interference of banks. So, the overhead costs of transactions will be very low. The information stored in the blockchain is accurate and timely. You can access it from any part of the world. Data is free from any malicious attacks once it’s in the blockchain.

Marketing is a field that is full of third parties. The blockchain technology can cut down these intermediaries and provide services directly. In case of network marketing like MLM and affiliate marketing, those who make referrals can be paid directly. This will make the payment process quicker and hassle-free. The advertising and marketing industry will change drastically once blockchain technology is widely implemented.

Top 3 Internet Trends for 2017

For online marketers, determining the next big thing in the digital marketing industry is a crucial factor in preparing their strategies and Internet marketing tactics in the upcoming months or year.

Figuring out which of the popular Internet trends are going to last or be more useful and effective is the first step in developing a reliable and cost-effective online marketing campaign. Here are the top 3 Internet trends that could make a huge difference in your digital marketing strategy in 2017.

The growing number of smartphone users in both the local and global markets.

Ever since the first smartphone came out, those mobile devices that have the capability to access the Internet and allow users to do online transactions, digital marketing campaigns have slowly shifted toward mobile users.

Granted that there are still a lot of people that rely on PCs and laptop computers to conduct online transactions, our growing dependence on mobile technology has proven to be a strong and dependable platform for virtually every online transaction, from banking to hiring a wide array of services.

So it goes without saying that digital marketers should follow this trend and capitalize on emerging markets with continuing growth on smartphone usage. Smartphone are a great platform for both local and global digital marketing.

This is the age of mobile advertising.

A few years ago, the idea of mobile advertising was a niche that garnered very little attention from digital marketers and businesses. Mobile ads took very little share from advertising budgets of most conglomerates and small businesses.

From 2010 all the way to 2015, however, the budget for mobile advertising has grown significantly with 2016 marking the highest growth in advertising shares focusing on mobile devices and users. And from the looks of it, it’s not going to slow down anytime soon.

Social media is taking over the advertising market.

With social networking sites like Facebook, Instagram, Snapchat, Reddit, and other social media platforms gaining more and more users every day, no competent online marketer can deny the fact that this potential avenue for online marketing is ripe for the picking.

Regardless of your industry or target audience, there is a good chance that you can reach the bulk of your market through the use of social media as your main tool for digital marketing. And it’s only going to get more relevant in 2017.

3 Tips to Follow If You Want to Keep Your Kids Safe Online

The Internet is a wide, wide world. In fact, it is too wide that inappropriate content often comes up even when you’re doing an innocent search. For example, you need to find examples of Halloween costumes. So you type the words “popular Halloween costumes”. Sometimes, instead of getting the right results, you get the wrong ones, like women dressed in sexy, almost-naked lacy costumes. If you’re the only one using the laptop or computer, you can simply leave the page and do a more specific search. But if your kid is the one using your computer, it becomes a problem. To help you out, here are three tips you can follow to keep your kids safe from undesirable online content and virtual predators.

Know what they do when they go online.

In other words, you have to get involved in whatever it is they are doing. You can do this by constantly monitoring your kid’s online activity. There is a software/program that you can use for this, if you want to be a little more techie. Otherwise, you can simply sit or stay beside your child while he/she is using the computer. This applies mostly to children below seven years old. Of course, if your kid is already seven, eight, or 10, you don’t have to sit beside him/her anymore. However, do check what he/she is doing from time-to-time.

Lay down the rules at home.

It is not enough that you monitor the online activity of your kid. You should also lay down the rules at home. You need to write your rules for computer use. In the list, indicate what time your kid should play or use the computer. Be specific about the time, so your kid can easily follow it. Additionally, indicate which days he/she is allowed to play. Finally, make a list of the websites or social media accounts/pages that he/she should not access. This will send him/her a message that you are serious about your rules. Be sure to hang the rules where it can be easily seen.

If Your Kid is five years old or younger, stick to child-friendly sites.

Yes, there are child-friendly and safe websites. Some examples of these sites are Ask Jeeves for Kids, Yahooligans, and the American Library Association’s Great Web Sites for Kids.

Top 3 Technology Trends Used in the Classroom

Nowadays, a lot of schools are Wi-Fi connected. In addition to this, technology is also highly encouraged in some schools. In fact, some colleges and universities allow their students to bring tablets and laptops during the lecture so that they can use them for taking down lecture notes. Some students do not even listen to the lectures that much anymore as they can always record them on his smartphone. It is no wonder then that technology can be used in classrooms and lecture halls. As such, here are three technology trends that can be used in the classroom.

Games and Lessons or Gamification

Helping your students understand their lessons better by adopting a gamified version of the discussion is one way of using technology in the classroom. Instead of boring students to death, ask them to participate in a game about whatever your lesson is. Of course, you need to prepare the game a day or two before your scheduled class. Use the Internet to create the game. Likewise, if possible, play the game over the Internet.

Use Tablets as Digital Textbooks

Reading becomes more interesting when technology is involved. So instead if asking them to buy a paperback or a hardbound book, ask your students to read a story in class using their tablets. If they do not have one, you can always request the school to get one for them. Think about it; instead of forcing them to open their textbooks, you can them to turn on their tablets and access the story you uploaded. Of course, this requires some time to prepare. For example, you need to discuss the story of A Christmas Carol. Instead of reading the story to class, you give them a copy of the ebook and ask them to read the story together on their tablets.

Using Social Media 

Yes, social media can be used in the classroom. It has to be used properly, though. The secret is in using the right strategy. For example, you can ask your students to interview their favorite campus personality. They don’t have to do it personally; they can simply talk to him or her via Facebook and they can conduct the interview via Facebook chat. You can also ask your students to crowdsource for possible answers to a question. All they need to do is post the question on their wall and ask their Facebook friends for the answer/s. The best thing about using social media is that it is something that your students understand and like. Therefore, the learning experience will be positive.